Setting up Instagram Insights for your account

Want to get great stats for your Instagram account for free?
Change to the business profile.
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.

In this article, you’ll discover what marketers need to know about the new Instagram business profiles.
If you have already done some of the steps, they could be skipped.

Create a Facebook page

First of all, you will need to create a Facebook page.
Follow the steps:

  1. Go to
  2. Click to choose a Page category
  3. Select a more specific category from the dropdown menu and fill out the required information
  4. Click Get Started and follow the on-screen instructions

Or you could just watch this video.

Change your profile to a Business Profile

First, open the Instagram app and tap on the settings wheel icon at the top right.
Follow the next few steps:

  1. Select Switch to Business Profile on the Accounts tab
  2. Connect to your Facebook page (the one you created before)
  3. Add a phone number, email, or location so customers can reach you directly from a button on your profile

Or you could just watch this video.

Accessing Insights

Click on the bar graph icon that will take you to your Instagram Insights.

You can gain access to valuable insights as shown below.

Instagram Insights
Instagram Insights