Cabaro

Cabaro is a startup luxury watch manufacturer operating in Australia. We had the pleasure of working with them on their marketing strategy from the launch of their Kickstarter campaign.

Our approach was as follows:

1) MESSAGING AND BRAND POSITIONING

You may have created the world’s most desirable product. One that will disrupt industries and be loved by many, but without proper messaging and brand positioning, no one will know why they need it.

We dove deep into CABARO, to extract their story that the world needs to hear, and positioned them for financial success.

2) PRE-CAMPAIGN SETUP

With the newly positioned product, it was time to make the most effective marketing assets to showcase the product.

We called in the Creative Team. Our creatives don’t just make things look pretty, but grade their work on how well it performs.

3) BUILD EMAIL LIST

Now it was time to put our shiny new marketing assets to work. We use paid Internet advertising to drive traffic and build CABARO’s email list. Our advertising team becomes experts at deploying CABARO’s advertising dollars to maximise ROI and campaign outcome.

4) CAMPAIGN STRATEGY

As our advertising team was building the highly qualified email list, our team was busy working on the campaign strategy.

During this process, we created all marketing assets, plan email marketing campaigns, and developed reward options to maximise campaign pre-orders.

5) CAMPAIGN LAUNCH

This was our favourite part. With our qualified email list ready, we hit $30,000 in sales in the first 24 to 48 hours. Then our team deployed additional advertising, email marketing, and social media to continue the momentum.

The end result was we hit $103,000 in sales in just under 30 days.

Visit the Official Cabaro Website for more information.